今天就是超级碗总冠军赛啦,根据CNBC报导,今年超级碗电视广告成本创新高,短短30 秒就要价525万元,相当于每秒约17.5万元,天价广告费仍让厂商砸重金抢破头,希望能在这场全美电视观众最多、高达1亿多观看人口的运动比赛中吸引目光。
今年的超级碗总决赛在亚特兰大开打,将由洛杉矶Ram对决连续三年闯进超级碗的Patriots。趣味的是,Pepsi今年特别在亚特兰大街头租下大幅广告看板欲与可口可乐一拼高下, 因为这次举办超级碗的场地就距离可口可乐世界不远。
面对超级碗的天价广告费,多数广告主已学会延长超级碗广告寿命,例如在新广告播送前发新闻稿,甚至是在赛事开打前几周前就开始宣传,或先于YouTube放上广告预告来预炒热度。简单说就是花钱给广告打广告!
今年负责转播的CBS每30秒广告就要收取525万元,且越前面时段越贵。与过去逾十年来相较,超级碗广告价格平均涨约一倍,不过整体来说涨势趋缓。与1967年相较,今年的超级碗广告费涨了125倍。
• Super Bowl I (1967): $42,000
• Super Bowl II (1968): $54,000
• Super Bowl III (1969); $67,500
• Super Bowl IV (1970): $78,200
• Super Bowl V (1971): $72,000
• Super Bowl VI (1972): $86,000
• Super Bowl VIII (1973): $103,500
• Super Bowl IX (1974): $107,000
• Super Bow X (1976): $125,000
• Super Bowl XI (1977): $162,000
• Super Bowl XII (1978): $185,000
• Super Bowl XIII (1979): $220,000
• Super Bowl XIV (1980): $275,000
• Super Bowl XV (1981): $324,300
• Super Bowl XVI (1982): $345,000
• Super Bowl XVII (1983): $400,000
• Super Bowl XVIII (1984): $450,000
• Super Bowl XIX (1985): $500,000
• Super Bowl XX (!986): $550,000
• Super Bowl XXI (1987): $575,000
• Super Bowl XXII (1988): $600,000
• Super Bowl XXIII (1989): $675,000
• Super Bowl XXIV (1990): $700.000
• Super Bowl XXV (1991): $800,000
• Super Bowl XXVI (!992): $800,000
• Super Bowl XXVII (1993): $850,000
• Super Bowl XXVIII (1994): $900,000
• Super Bowl XXIX (1995): $1,150,000
• Super Bowl XXX (1996): $1,085,000
• Super Bowl XXXI (1997): $1,200,000
• Super Bowl XXXII (1998): $1,292,000
• Super Bowl XXXIII (1999): $1,600,000
• Super Bowl XXXIV (2000): $2,100,000
• Super Bowl XXXV (2001): $2,200,000
• Super Bowl XXXVI (2002): $2,200,000
• Super Bowl XXXVII (2003): $2,150,000
• Super Bowl XXXVIII (2004): $2,302,000
• Super Bowl XXXIX (2005): $2,400,000
• Super Bowl XL (2006) $2,500,000
• Super Bowl XLI (2007): $2,385,000
• Super Bowl XLII (2008): $2,700,000
• Super Bowl XLIII (2009): $3,000,000
• Super Bowl XLIV (2010): $2,974,000
• Super Bowl: XLV (2011): $3,100,000
• Super Bowl XLVI (2012): $3,500,000
• Super Bowl XLVII (2013): $4,000,000
• Super Bowl XLVIII (2014): $4,200,000
• Super Bowl XLIX (2015): $4,400,000
• Super Bowl L (2016): $4,800,000
• Super Bowl LI (2017): $5,050,000
• Super Bowl LII (2018) $5,050,000
来源: thrillist
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