Performance Marketing Job Description:
WHAT YOU’LL DO:
Utilize data and insights through ongoing multi-variate and segmentation tests while recommending opportunities to discover the best marketing practices within each customer segment.
Daily focus and optimization based on KPI targets dashboard
Develop email marketing strategy to maximize revenue and productivity through the email channel.
Manage the overall email calendar, utilizing a holistic planning approach to determine optimal programming for our audience.
Lead the design, copy-writing and creative briefing of all email assets and assigning related tasks to Copy Writer & Graphic Designer
Develop SMS marketing strategy, including set up campaign broadcasts and automation sequences.
Create email and SMS marketing campaigns to promote products or services. Monitoring and analyzing performance of Email and SMS channel.
Work closely with team to identify data trends that can be leveraged and activated through email and other marketing channels.
Lead affiliate program, referral program, and loyalty program.
WHO YOU ARE:
Bachelor in Marketing or Business relevant field.
2+ years of experience in email/SMS/affiliate marketing ideally within the eCommerce space.
Possess exceptional communication skills with a keen ability to listen, communicate (written and verbal), and the ability to follow-up effectively with all staffing levels, vendors, and customers.
Experience with Klaviyo, Mailchimp, and other email marketing platforms.
Familiarity with other retention/CRM channels (digital, sms, push, direct mail).
Ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams and an ability to coordinate timely feedback and approvals.
Expert at Google Analytics and other analytics tools.
Previous experience building audience segments.
Experience working with CRM systems a plus.
Strong Excel skills with the ability to manipulate and pivot data.
Knowledge of HTML is a plus.