耐克的新广告里出现了美国橄榄球联盟 NFL 球员 Colin Kaepernick。不过这个广告立马引发了网络海啸：
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Colin Kaepernick 曾在2016年一次比赛之前国歌仪式中单膝下跪，以抗议美国的种族不公和警察对待黑人时的残暴行为。 此举后来引发了越来越多的球员效仿。不过不少美国人认为他们这样做不尊重美国国旗和军队，指责他们 “不爱国”。这件事去年还引发了川普和 NFL 之间的骂战，川普曾说：“那些在国歌仪式当中不肃立的球员应该被解雇或者停赛。”
这次的耐克广告被不少网友狂喷，很多人表示“再也不会买耐克了”：
I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1
— 🇺🇸🇺🇸James Gun🇺🇸🇺🇸 (@Laser_KSG) September 4, 2018
还有一些人说他们会花更多钱在耐克的竞争对手身上，比如 Adidas 和 Under Armour：
Congratulations to @adidas for a wonderful win in business today!
— Candace Owens (@RealCandaceO) September 3, 2018
They are proof that sometimes all you have to do is sit back and let your competitors shoot themselves in the foot. #ThreeStripeLife @adidas @adidasus @adidasUK https://t.co/prwLCBEeNO
Under Armour is a great American company that supports our military. So F*ck You Nike! I'll never buy any of your poorly mad apparel again. #boycottnike
— Action Dan (@ActionDan247) September 3, 2018
有少数人将自己烧毁耐克产品的视频放到网上：
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
还有撕袜子的：
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j
— John Rich (@johnrich) September 3, 2018
不过也有不少支持者，比如这位 “New Balance 女孩” 说以后会多买耐克的：
I've always been a New Balance girl.
— The Evolving Arm (@leftarmisme) September 4, 2018
But I'm gonna go get me some Nikes today.
目前耐克还未对此事做出回应。
