德成行媒体运营/文案专员

北美最大的参茸药食商城
招聘职位：媒体运营/文案专员
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公司简介：
德成行（Tak Shing Hong）是北美最大的参茸药食商城，1979年由何德山先生创立于美国洛杉矶，迄今已有38年的悠久历史，早年以销售中药杂货为主，后发展成为美国最具影响力的参茸药食商城，亦是北美最大的参茸药材供应商。其辖下拥有数间大型实体店，合约15万平方米店铺面积及仓库，经营邮购、零售及外销高品质的美国花旗参、印尼燕窝、冬虫夏草、墨西哥刺参及山珍海味等商品。
德成行坚持“以品质为先，以仁德为本”的经营理念，强调“亦客亦友”的待客文化，采用独创的商品标准化等级体系严格筛选产品。优质的商品和周到的服务在业界已形成良好的口碑，正日益成为用户选择与长期信赖的企业。未来几年，德成行将打造成为以用户体验为核心的健康品销售平台，致力成为全球华人健康保健领域的著名品牌。
德成行一直致力于打造北美最大的互联网大健康平台，从传统零售业转型为以技术力量为核心的互联网新零售公司。我们一直在寻找在逆境和压力下成长的人才，以及可以带动团队气氛，一起实现企业愿景的员工。我们致力于为客户创造独特而有价值的体验。每个人都有共同的目标，并渴望做到最好。
职位描述：
我们招聘的是一位专业的媒体运营人才，加入到德成行的互联网团队。媒体运营主要负责德成行北美线上的媒体渠道，协助市场经理执行做好品牌的公关工作。媒体运营会根据品牌的战略规划来策划一系列的公关活动，包括微博、微信、FB等日常运营。我们希望你是文采偏偏，妙语连珠的段子手；出口就是金句，被你相中的题材就是头条。执行力强，专注于品牌的推广和搭建。
工作职责：
• 协助品牌经理制定媒体推广策略，创造独有的品牌推广风格和流程，强势圈粉，增加品牌的影响力
• 负责与相关媒体的对接，维护和其他媒体的合作关系，推动互惠合作
• 创建和发布公司品牌相关的新闻稿、媒体关系内容，案例研究，公司简报内容，社交媒体内容和产品相关内容
• 负责产品相关文案及软文的撰写，参与营销活动策划、品牌推广策划
• 协助网站运营经理搭建网店内容板块，创建优质的原创内容及视频
• 负责品牌媒体渠道的运营，如：官方微博、微信公众号、论坛账号、FB等
任职要求：
• 大学本科以上或同等学历，商科、市场营销、公关关系、传媒传播等相关领域优先，
• 有食品/个户美妆/保健品/互联网或电子商务方面的经验优先，至少两年文案创作及和编辑的经验
• 有创意、概念性和逻辑性，对新产品和现有产品及热销品，作研究分析，能编辑介绍产品并发布文案，有一定的文案功底者优先
• 熟悉中美社交媒体，能搭建品牌的社交媒体，具有相关常见社交平台经验者优先，如：FB、YouTube、微博、微信公众平台等
• 熟练运用各办公软件（包括Excel, Word和PowerPoint），具备良好的中英文听、说、读、写的能力
• 加分项：有摄影经验，会使用PHOTOSHOP和图片编辑等技巧

工作地点：17520 Castleton St. City of Industry, CA 91748

Marketing Content Assistant

We are hiring a professional Marketing Content Assistant to join T S Emporium eCommerce team. This position is mainly responsible for the media channels for T S Emporium and assist the marketing manager in implementing the brand's PR work. Media operations will be based on the brand's strategic planning to plan a series of public relations activities, including Weibo, Weixin, FB and other daily operations.
Ideal Candidate Description: You possess the organizational skills of a project manager, the pixel-perfect obsession of a designer, and the ability to converse fluently with the members of the team.
Responsibilities and Duties:

• Assist brand managers in formulating media promotion strategies, creating unique style and design process of brand promotion, strong execution in increasing brand influence;
• Responsible for connecting with relevant media outlets, maintaining cooperation and promoting reciprocal cooperation;
• Create and publish company brand related press releases, media relations content, case studies, corporate newsletter content, social media content and product-related content;
• Responsible for product related presentation writing, involved in marketing and branding planning;
• Assist eCommerce Manager to build online store content to create quality original articles and video;
• Responsible for company brand media channels, such as: Official Weibo, Weixin, forums, FB, etc.;
• You can take the project and run with it, but also know when to seek help from team members or managers;
• You strive to ensure that projects are delivered on time, on budget, and that all deliverable meet or exceed expectations;
• You are an effective communicator, value interpersonal relationships, and also have exceptional client services skills;
• You can foresee potential roadblocks or conflicts and mitigate while keeping calm under pressure;
• The ideal candidate is a creative thinker and self-starter, a fast learner, and is comfortable operating in a fast-paced environment with quick turnarounds;

Qualifications and Skills:
• Bachelor's degree in marketing, business management, public relations, mass media or related field. Marketing experience in food/cosmetics/nutritional products/eCommerce preferred;
• 2+ years of managing marketing and sales development;
• 2 + years of digital & social media campaign experience;
• Strong oral and written communication skills, proficient in Chinese and English;
• Familiar with Chinese and US social media platforms and working experience building branding on social media (example, FB, YouTube, Weibo, and Weixin and other relevant social media platforms);
• Knowledge of basic HTML;
• Ability to manage complex program details while considering each elements impact on the big picture;
• Direct experience managing digital assets;
• Strong attention to detail and ability to multi-task projects, priorities, schedules, and deliverables;
• Proven ability to creatively solve problems through negotiation, tact and diplomacy;
• Flexibility in managing requirements in fast-paced and changing environments;
• Have a creative mindset with strong knowledge of social content and platforms;
• Familiar with industry trends in marketing innovation;
• Grace under pressure - calm and logical problem solving when issues arise;
• Excellent written and verbal communicator, with engaging interpersonal skills;
• Content writing for webpages and blogs is a must, proven track record in content writing and research analysis for products - will have to provide writing samples;
• Ability to assess proper next steps when receiving conflicting feedback or unclear direction from a variety of stakeholders;
• Self-starter with the ability to work independently;
• Experience using project/process management tools;
• Some knowledge of photography, Photoshop and rendering is a plus;
• Comfortable with ambiguity;
Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to walk; sit and use hands. The employee is occasionally required to stand.

最近编辑时间: 2019-03-22