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>>时尚电商品牌招Performance Marketing_Come work with us!

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J.ING

女装电子商务最后更新于9 天前
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Performance Marketing Job Description:

WHAT YOU’LL DO:
 Utilize data and insights through ongoing multi-variate and segmentation tests while recommending opportunities to discover the best marketing practices within each customer segment.
 Daily focus and optimization based on KPI targets dashboard
 Develop email marketing strategy to maximize revenue and productivity through the email channel.
 Manage the overall email calendar, utilizing a holistic planning approach to determine optimal programming for our audience.
 Lead the design, copy-writing and creative briefing of all email assets and assigning related tasks to Copy Writer & Graphic Designer
 Develop SMS marketing strategy, including set up campaign broadcasts and automation sequences.
 Create email and SMS marketing campaigns to promote products or services. Monitoring and analyzing performance of Email and SMS channel.
 Work closely with team to identify data trends that can be leveraged and activated through email and other marketing channels.
 Lead affiliate program, referral program, and loyalty program.

WHO YOU ARE:
 Bachelor in Marketing or Business relevant field.
 2+ years of experience in email/SMS/affiliate marketing ideally within the eCommerce space.
 Possess exceptional communication skills with a keen ability to listen, communicate (written and verbal), and the ability to follow-up effectively with all staffing levels, vendors, and customers.
 Experience with Klaviyo, Mailchimp, and other email marketing platforms.
 Familiarity with other retention/CRM channels (digital, sms, push, direct mail).
 Ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams and an ability to coordinate timely feedback and approvals.
 Expert at Google Analytics and other analytics tools.
 Previous experience building audience segments.
 Experience working with CRM systems a plus.
 Strong Excel skills with the ability to manipulate and pivot data.
 Knowledge of HTML is a plus.

最近编辑时间: 2020-10-15

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