CMI Senior Manager
Ameziel Inc. (致欧科技)
CMI Senior Manager(Full Time)
Responsibilities:
-Lead the Consumer/Market Insight (CMI) team as an important pillar of Ziel’s global central marketing team.
-Plan and conduct Consumer/Market study projects in key countries to provide insights on consumer segmentation, consumer needs in terms of product function and emotional appeal, the market of existing product lines and for potential extension, the competitor landscape, and trends within the industry.
-Propose brand and product strategies, value proposition, market and TA prioritizing, marketing touchpoints, and our communication messaging.
-Work closely with our product development, sales, and integrated marketing teams to apply Consumer/Market insights and achieve the desired business target.
-Collect data (such as surveys, focus groups, questionnaires, opinion polls, qualitative and quantitative research) on consumers, competitors, and marketplace, then consolidate information into actionable items, reports, and presentations.
Requirements:
-5+ years of professional working experience in CMI study and globalization business support or equivalent work experience (in-house brand marketing team or agency), covering the US market.
-Has the capability to approach and design study models independently, generate insights and information on fragmented industries to build holistic intelligence.
-Working experience or an open mind and willingness to work across different countries and their respective languages and cultures
-In-depth understanding of US markets and CMI resources.
-Ability to work effectively across teams, as well as with individuals of all levels.
-Excellent oral/written communication and interpersonal skills with the ability to effectively drive change.
-Strong time management, prioritization, and organizational skills with an attention to detail.
-Ability to work in a fast-paced and multi-entity environment.
+PLUS
-Fluency in Mandarin.
-Experience working with global manufacturers.
-Experience working at a furniture company.
Job Pay: Contract or Full-Time
Job Location: Rancho Cucamonga, CA
COVID-19 considerations:
Currently, all staff are taking the necessary precautions to stay healthy. We provide masks and hand sanitizer at the office on a daily basis.
Ameziel is an equal opportunity employer.
最近编辑时间: 2022-06-01